Orange Juice, a new corporate Bitcoin playbook, just landed on Bitcoin Magazine. Author Allard Peng lays out a framework for companies that want to hold Bitcoin on their balance sheets the way Berkshire Hathaway holds cash: patiently, in size, and without a timetable.
The post argues that corporate Bitcoin adoption works best when treasury managers stop treating it like a trade. Berkshire built its identity by sitting on enormous cash reserves through every market cycle. Orange Juice asks whether Bitcoin, with its fixed supply and no counterparty, can fill that same role for companies that want a non-correlated asset on the books.
Peng frames the model around conviction, not timing. The idea is that a corporation buys Bitcoin and holds it through drawdowns, treating price swings as noise rather than signal. That runs against how most corporate treasury teams operate, where quarterly earnings pressure pushes managers toward liquid, yield-generating instruments.
The Berkshire comparison is the load-bearing wall of the piece. Berkshire's advantage has always been structural: permanent capital, no redemption requests, and managers who think in decades. Orange Juice maps those properties onto a Bitcoin treasury strategy, suggesting that only companies with patient capital should attempt this.
The subtext is that leveraged or short-duration balance sheets have no business holding a volatile asset with no yield.
What the post does not do is hand readers a step-by-step implementation guide. It sets out the philosophy and lets the details live in the comments. That may frustrate anyone looking for specific allocation percentages or custody recommendations.
But the framing itself, a named playbook that borrows one of finance's most recognizable identities, gives corporate Bitcoin discussion a reference point it has lacked.
The question Orange Juice leaves open is whether any major corporation will actually adopt it. Bitcoin Magazine has published plenty of corporate treasury arguments over the years. The difference here is the Berkshire framing, which borrows credibility from a model that has never been seriously applied to crypto.
Whether that framing attracts real treasury managers or just more commentary is something the next six months will answer.
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